Ubicar
A data-driven launch,
for data-driven car insurance.
UbiCar uses the latest usage-based telematics technology to personalise Car Insurance based on how you drive. Good Drivers get rewarded with lower rates. Infrequent Drivers only pay for what they use.
The WORK
Successfully launching a new brand into a competitive car insurance market required a data-fueled, always-on performance media strategy that could capture and convert Aussie drivers into a traffic jam of new customers! We combined highly targeted prospecting campaigns with smart conversion & retention ads that dynamically delivered personalised messages to each website visitor, app user, live quote or completed policy. Each attract, nurture & close message was then visualised into our live Domo Dashboards where we merged privacy-compliant Policy_IDs from our campaign with real-time driver behavior from Ubicar’s iPhone or Android App. This data helped ensure that our acquisition campaigns weren’t just delivering a lower cost per policy, but also converting more ‘perfect customers’ who were safe drivers!
The RESULTS
The CLIENT
The team at Revelation wouldn’t spend a single dollar of our budget until all conversion tracking was 100% implemented & tested (despite our team’s eagerness to get campaigns live without it)! It shows how much they care about our results and genuinely want to see our business succeed, far beyond just running ads. We’re thrilled to have them as our digital media partner.
Founder & CEO, Ubicar Insurance